aBOUT

What happens when you love fashion, writing, and building a community? This, this happens.

In 2008 blogging and Twitter entered the mainstream, and I jumped in. I got my first job in social media when a follower DM'd me through Twitter, saying I would be perfect for an open role on her team. I had no idea that this would change the trajectory of my life. Over 12 years later, I have continued to embrace the world of social media by building and managing social media and influencer marketing programs for Fortune 500 companies, agencies, and startups.

I also continued to build AlixRose, partnering with companies, attending events, and creating events ( Seattle Style Summit, Seattle Style Blogger Brunch) and a business (Collective Sway) that encouraged community.

My Style

I like to think that I embrace it all. I wear neon like it will never go out of style. I am currently obsessing over a pair of tie dye pants. I always have a red lipstick in my purse. I usually wear statement jewelry in the form of a pair of earrings or large ring. I’ve had a leopard print phase that has been going strong for the past few years. You will rarely find me in flats. You can also say, I have a healthy relationship with blazers. So, in short. I like to have fun with my style. I don’t say, “I would never wear that!” I said that about fringe, fanny packs and cowboyesque booties and I’ve worn all of them this year and loved it.

Collective Sway

The first Northwest community of creatives working to connect, collaborate and create amazing content together in real life. We built a loyal collective of like-minded creative influencers who specialize in blogging, photography, videography, podcasting, styling, graphic design, and more. We organized 12 events in 12 months, partnering with local businesses such as restaurants, Seattle Design Center, Float Seattle, Eleanor Apartments, PorkChop & Co., and more.

We grew our collective to 227 influencers and sold out every event.

Influencer Partnerships

Nordstrom Rack, Timberland,Vidal Sasoon (partnership/giveaaway), Timbuk2 (campaign and host party), Sleeping Lady Mountain Resort, KACYYOM, Nike, Uniqlo, Steve Madden, Macys, Posh Mark, Haagen Daz, Bon Look, Uber, Rivet and Sway, Athleta, Julep, Moxie, Report Shoes, Rock Box, MSFT (Surface & StyledByLumia campaign), Lexus, etc..

What the People Say

"This funny, fashion fox (that is F cubed to you!), has a humorous writing style all her own. Her spunky captions and social media engagement has her readers hooked!" - The Shelf

“Sweet yet sassy” sums up one of our favorite Seattleite bloggers, Alix Hernandez, better known as Alix Rose. She receives endless love from the blogosphere for her humorous writing and fashion sense. - SocialWerks 

"This chick is the ultimate girl boss!" - Stylelately

"Alixrose is written by a Seattle-based “girl next door” with a healthy, life-consuming obsession with Fashion. Never pretentious." - Crave Company

"I really admire Alix's constant positivity and upbeat nature. She is literally a ray of walking, talking, pop culture loving, MexiCoke drinking, probably singing or laughing sunshine!" - Fresh Jess